this WAS mainstream...

(taking a peek in the cultural archives)

05 June 2011

"You mean a woman can open it?"

Del Monte Ketchup ad c. 1953.

"You don't need a knife, a bottle opener, or even your husband to unscrew the cap of this bottle - just a little twist of the Alcoa HyTop Closure, made of pure aluminum, and that ketchup is ready to pour."


 Then childproof caps came along, and women were back on the outside looking in again.
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  • ▼  2011 (20)
    • ▼  June (20)
      • "She'll want to thank you three times a day!"
      • "It's nice to have a girl around the house."
      • "Be ready for the frightened ones before their fea...
      • "Accidental Discharge Impossible"
      • "Beverages and Diversions"
      • "You mean a woman can open it?"
      • "...woe be unto you!"
      • "Is it always illegal to KILL a woman?"
      • "...that's what wives are for!"
      • "no matter how strenuous the action..."
      • Man's best friend?
      • "Go ahead. Give it to her."
      • "Yassuh... it's Genu-wine Hires"
      • Marlboros, Winstons, and Camels... Oh My!
      • "Honey, your coffee's... undrinkable!"
      • "Glape" Jell-o
      • Riding with Hitler
      • "...you seem to thrive on cooking, cleaning, and d...
      • "Aids That Every Woman Appreciates"
      • "men are better than women!"
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